It’s more simple to get detailed call reports with Adwords. For more details check this link: http://www.google.com/ads/innovations
Local SEO is all about promoting websites locally; it may be organic rankings or using Google Places, Yahoo Map and Bing Map. This type of SEO is best suited for businesses doing business locally. A combination of Local SEO and organic SEO efforts works wonders for client’s site. Check different types of keyword rankings in Google:
PPC Results (Paid Searches)
PPC is a type of paid campaign where advertisers login to Google Adwords and run ads on pay per click basis. It’s very much costly if anyone chooses wrong keyword and not getting any conversions because you are paying on every click visitors making from Google searches. The CPC of many keywords may go up to $100 per click.
Google Places Local Listings
This type of listings are well known as Google places listings, not all keywords shows local business listings and competition is a bit tough as only few listings comes up in Google map listings above organic keyword rankings. Various steps are required while verifying ownership of business over Google.com as Google verify ownership using phone verification or by sending postcard on business address with 5 digit verification code.
This is one where we optimize a webpage and do off page promotions in order to improve keyword rankings of a website in search engines.