Local keywords in website is very much important if you want to achieve higher keyword rankings using local keywords. But you have to remember just filling page with local keywords never works well, so use keywords smartly and increase the possibility to achieve higher keyword rankings by local keywords.
You can add local keywords in below listed places:
- Title Tags
- Description Tags
- Keyword Tags
- Quality Contents
- Image Alt Tags
- Footer
It’s always best to create a landing page of each city or go for wordpress blog (recommended) as it’s easy to manage things on blog due to some useful features like Tags, Categories, Pages & Posts.
Lets take an Example: If you are running an Attorney Firm in New York and can serve clients thru-out New York then it’s best to create separate pages or posts in Blog by city names and play with local keywords using above mentioned techniques. Category, Tag & Page or Post URL’s looks like following:
Page or Post URL’s
http://www.yourcompany.com/newyorkcityattorney
http://www.yourcompany.com/attorneyinnewyork
Category URL’s
http://www.yourcompany.com/category/newyorkcityattorney
http://www.yourcompany.com/category/attorneyinnewyork
Tag URL’s
http://www.yourcompany.com/tag/newyorkcityattorney
http://www.yourcompany.com/tag/attorneyinnewyork
Once blog is indexed by Google, due to quality content possibilities are there that your site starts coming in Google by some local keywords.
Note: Many other factors plays a vital role in keyword rankings so above factors must not be taken for granted and can be used after taking advice from Local SEO Expert but it’s worth to try it once. 
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