Google Places and Google Maps allow business owner to list their business and customized listings in Google Maps. Many new features adds up in Google Places like managing business information, posting coupons, reviews, photos, keep track on performance using dashboard and lots more.
It’s always hard to do each and every marketing technique as new marketing techniques keeps on coming. In past yellow pages dominate search engine rankings and it’s one of the main sources from where local or targeted users find out contact information of companies. Now maps are widely used to find information about companies and products locally. Top 3 search engines including Google, Yahoo and Bing starts Map services in past. Google comes up with Google Maps & Google Places. Yahoo comes up with Yahoo Map & Yahoo Local and Bing comes up with Bing Map & Bing Local. So why these search engines starts Maps? Main reason is more and more users keep on using local keywords or place while searching web. For example lets say a user want to find a company providing call center services around New York, so user search for (call center services NY) or (call center services, New York) instead of call center services.