Enhance Your Business Listing in Google Places

It’s important to enhance your business listings in Google Places or Google maps as Google.com is one of the most popular search engine over web.

Steps to Your Business Listing in Google Places

  1. Claim or List Your Business in Google Places – This is one of the basic step, if your business is already listed in Google Places claim it if it’s not listed then List Your Business in Google Places (places.google.com/business)
  2. Use Complete Address and Phone Numbers – It’s always best to use complete address in Google Places, Local numbers always works well instead of toll-free number.
  3. Description – Add a description which best describe your business, no need to add repetetive kewywords in Description as it may penalizing your listing.
  4. Choose Categories that Best Suits Your Niche – One of the most important step which may plays a vital role in rankings. Google Places gives suggestions it’s always best to choose suggested categories, you can choose categories of your choice also.
  5. List Your Primary or Main Website – Many business have more then one website, in that case list your main website in Google Places.
  6. Add Photos and Videos – Try to improve user experience, it may helps a lot when your prospective clients visit your Google Places page.
  7. Add Additional Details to Your Listing – Add custom details in your business listings. Check this link for more info: Additional Details
  8. Coupons – Give Special Discounts to Potential Customers.
  9. Reviews – Encourage users to post reviews over your Business Listing (don’t SPAM).
  10. List Your Business in Yahoo Map, Bing Map and Other Local Business Directories – Listings that include local address info (SuperPages.com, YellowPages.com, CitySearch.com, etc.)

List Your Business on Google Places and Google Maps

Google Places and Google Maps allow business owner to list their business and customized listings in Google Maps. Many new features adds up in Google Places like managing business information, posting coupons, reviews, photos, keep track on performance using dashboard and lots more.

It’s always hard to do each and every marketing technique as new marketing techniques keeps on coming. In past yellow pages dominate search engine rankings and it’s one of the main sources from where local or targeted users find out contact information of companies. Now maps are widely used to find information about companies and products locally. Top 3 search engines including Google, Yahoo and Bing starts Map services in past. Google comes up with Google Maps & Google Places. Yahoo comes up with Yahoo Map & Yahoo Local and Bing comes up with Bing Map & Bing Local. So why these search engines starts Maps? Main reason is more and more users keep on using local keywords or place while searching web. For example lets say a user want to find a company providing call center services around New York, so user search for (call center services NY) or (call center services, New York) instead of call center services.