Local SEO Overview

Local SEO is all about promoting websites locally; it may be organic rankings or using Google Places, Yahoo Map and Bing Map. This type of SEO is best suited for businesses doing business locally. A combination of Local SEO and organic SEO efforts works wonders for client’s site. Check different types of keyword rankings in Google:

Types of Keyword Rankings

PPC Results (Paid Searches)
PPC is a type of paid campaign where advertisers login to Google Adwords and run ads on pay per click basis. It’s very much costly if anyone chooses wrong keyword and not getting any conversions because you are paying on every click visitors making from Google searches. The CPC of many keywords may go up to $100 per click.

Google Places Local Listings
This type of listings are well known as Google places listings, not all keywords shows local business listings and competition is a bit tough as only few listings comes up in Google map listings above organic keyword rankings. Various steps are required while verifying ownership of business over Google.com as Google verify ownership using phone verification or by sending postcard on business address with 5 digit verification code.

Organic Rankings
This is one where we optimize a webpage and do off page promotions in order to improve keyword rankings of a website in search engines.

Importance of Local Keywords

Local keywords in website is very much important if you want to achieve higher keyword rankings using local keywords. But you have to remember just filling page with local keywords never works well, so use keywords smartly and increase the possibility to achieve higher keyword rankings by local keywords.

You can add local keywords in below listed places:

  • Title Tags
  • Description Tags
  • Keyword Tags
  • Quality Contents
  • Image Alt Tags
  • Footer

It’s always best to create a landing page of each city or go for wordpress blog (recommended) as it’s easy to manage things on blog due to some useful features like Tags, Categories, Pages & Posts.

Lets take an Example: If you are running an Attorney Firm in New York and can serve clients thru-out New York then it’s best to create separate pages or posts in Blog by city names and play with local keywords using above mentioned techniques. Category, Tag & Page or Post URL’s looks like following:

Page or Post URL’s
http://www.yourcompany.com/newyorkcityattorney
http://www.yourcompany.com/attorneyinnewyork

Category URL’s
http://www.yourcompany.com/category/newyorkcityattorney
http://www.yourcompany.com/category/attorneyinnewyork

Tag URL’s
http://www.yourcompany.com/tag/newyorkcityattorney
http://www.yourcompany.com/tag/attorneyinnewyork

Once blog is indexed by Google, due to quality content possibilities are there that your site starts coming in Google by some local keywords.

Note: Many other factors plays a vital role in keyword rankings so above factors must not be taken for granted and can be used after taking advice from Local SEO Expert but it’s worth to try it once. :)

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