Importance of Local Keywords

Local keywords in website is very much important if you want to achieve higher keyword rankings using local keywords. But you have to remember just filling page with local keywords never works well, so use keywords smartly and increase the possibility to achieve higher keyword rankings by local keywords.

You can add local keywords in below listed places:

  • Title Tags
  • Description Tags
  • Keyword Tags
  • Quality Contents
  • Image Alt Tags
  • Footer

It’s always best to create a landing page of each city or go for wordpress blog (recommended) as it’s easy to manage things on blog due to some useful features like Tags, Categories, Pages & Posts.

Lets take an Example: If you are running an Attorney Firm in New York and can serve clients thru-out New York then it’s best to create separate pages or posts in Blog by city names and play with local keywords using above mentioned techniques. Category, Tag & Page or Post URL’s looks like following:

Page or Post URL’s
http://www.yourcompany.com/newyorkcityattorney
http://www.yourcompany.com/attorneyinnewyork

Category URL’s
http://www.yourcompany.com/category/newyorkcityattorney
http://www.yourcompany.com/category/attorneyinnewyork

Tag URL’s
http://www.yourcompany.com/tag/newyorkcityattorney
http://www.yourcompany.com/tag/attorneyinnewyork

Once blog is indexed by Google, due to quality content possibilities are there that your site starts coming in Google by some local keywords.

Note: Many other factors plays a vital role in keyword rankings so above factors must not be taken for granted and can be used after taking advice from Local SEO Expert but it’s worth to try it once. :)

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Local Keyword Research

Local keyword research is one of the important factor in Local SEO. You can use various keyword tools to find best keywords for your business by doing proper keyword research it’s possible to achieve higher keyword rankings as far as Local SEO concerns about. You can also check keyword of your competitor website and decide accordingly. As it’s all about getting targeted traffic which futher can be converted into Sales. :)

Lets take an example:
A Hollywood based company provides services within 5 miles of Office (Zip Code: 90028). This company totally rely on local leads, hence it’s best to do proper keyword research and use cities which comes in 5 miles of Hollywood, 90028

Below city names can be used while optimizing website. This is important as main business comes from these cities only. If website is optimized well then it’s sure website starts coming in search engines by local keyword which increases targeted traffic.

  • Los Angeles
  • North Hollywood
  • Universal City
  • West Hollywood
  • Beverly Hills
  • Studio City
  • Glendale
  • Burbank
  • Valley Village
  • La Crescenta