Why Local SEO is Important for Local Business?

Local SEO is a important part of local business marketing. Businesses need to use / implement local SEO strategies to improve their business conversions. This can be simply achieved by hiring a local SEO experts who will put your local business at local business directories and adopt optimization process that can bring business listing in Google Places or achieving higher local keyword rankings or increasing website visibility locally. If a Local SEO company is able to achieve all of the above then it’s sure local business starts getting number of leads or conversions.

Whether you’re a large or a small company it’s sure local SEO efforts can pay off. More and more business owners always prefer to achieve organic rankings but it’s not so easy to achieve it as it solely depends on competition and efforts we put forward to achieve it. Local SEO is comparatively easy and it’s also easy to achieve local keyword rankings if compared with organic keyword rankings.

Local SEO Overview

Local SEO is all about promoting websites locally; it may be organic rankings or using Google Places, Yahoo Map and Bing Map. This type of SEO is best suited for businesses doing business locally. A combination of Local SEO and organic SEO efforts works wonders for client’s site. Check different types of keyword rankings in Google:

Types of Keyword Rankings

PPC Results (Paid Searches)
PPC is a type of paid campaign where advertisers login to Google Adwords and run ads on pay per click basis. It’s very much costly if anyone chooses wrong keyword and not getting any conversions because you are paying on every click visitors making from Google searches. The CPC of many keywords may go up to $100 per click.

Google Places Local Listings
This type of listings are well known as Google places listings, not all keywords shows local business listings and competition is a bit tough as only few listings comes up in Google map listings above organic keyword rankings. Various steps are required while verifying ownership of business over Google.com as Google verify ownership using phone verification or by sending postcard on business address with 5 digit verification code.

Organic Rankings
This is one where we optimize a webpage and do off page promotions in order to improve keyword rankings of a website in search engines.